The generic veterinary industry plays an important role in the promotion of animal health and welfare as it offers a bioequivalent product, enabling consumers to have more choices on their animal's health care without compromising on quality, safety and efficacy. The existence of generic medicines helps creating an appropriate competitive price environment, while increases the range of quality and safe choices available for the consumer.
The days are gone when a generic meant a "budget copycat product." Strict regulations and controls ensure that a 'generic' today is a safe and regulated product. As with human medicines, generic veterinary medicines must comply with the very stringent EU regulations ensuring quality, safety and efficacy for the animal, human (in the case of food producing animals) and the environment. Furthermore, generic producers must satisfy the rigorous manufacturing standards and quality controls known as "Good Manufacturing Practices" in order to be able to operate in Europe.